However, many are unfamiliar with the archipelago beyond a mere sense of romanticism. To be fair, it is romantic; even a short drive will reveal rugged landscapes, windswept coastlines, and charming crofts. However, life here is also marked by cancelled ferries, Gaelic in the Coop, and summer evenings that stretch towards midnight. The rich tapestry of these islands and the strong resilience of the communities that live within them are often unknown to folk beyond their shore
Uist Beò took on the challenge of telling its island's story authentically to faces new and unfamiliar. We partnered with them to create a brand, website, and strategy to support this ambition and wider placemaking objectives hoping to positively impact the way that people live, view, and interact with the Islands.
Above: Workshop output creating understanding from a complex conversation
"Thanks so much to Friendhood for the huge contribution you have made, without which we could not have progressed the project so successfully. The community response has been so postive and we're really pleased to have taken this journey together."