Client
University of St Andrews
NHS Fife 

Services
Identity
Illustration
Animation
Print
Visual Prototyping
Co-design

Accessing Primary Care can be difficult, from collecting a prescription to booking a GP appointment there are multiple challenges and barriers that can prevent people getting the help they need. 

Working in collaboration with researchers at the University of St Andrews and NHS Fife we codesigned and developed a visual identity and messaging that aims to break down barriers to primary care through communication.

 Visual output included  an overarching identity, messaging, editorial and a short animated film.