University of St Andrews
Accessing Primary Care can be difficult, from collecting a prescription to booking a GP appointment there are multiple challenges and barriers that can prevent people getting the help they need.
Working in collaboration with researchers at the University of St Andrews and NHS Fife we codesigned and developed a visual identity and messaging that aims to break down barriers to primary care through communication.
Visual output included an overarching identity, messaging, editorial and a short animated film.
Friendhood — where design & impact meet.