Creative Strategy & brand for an innovative research project centred around youth mental health 

Client
Dartington Service Design Lab
UCL

Services
Identity
Illustration
Motion
Copywriting
Strategy
Digital
Typography 

Kailo is an initiative committed to addressing the root causes of young people’s mental health, in the places they live. Through research, design and collaboration they're discovering opportunities for change in rural and urban spaces.

Friendhood was brought on as a creative partner to help communicate the complexity of Kailo in a simple way. From scientists to young people - Kailo's impact needed to connect with everybody. From distilling the boileplate copy and tagline, to brand conception and website build - we have developed out a future-facing brand that is helping to reshape the future of youth mental health.