Client
Hill Eyecare

Services
Brand design
Digital
Art direction
Graphic design

Credits
Photography: Thea Van Duin
Motion: Box Dog Inc

Hill Eyecare was created from an existing optometrist with a deep history and connection to the local community. They needed a brand that could be their own and show that the practise had moved on without alienating the community around them.

Our brand balances their focus on people along with a commitment and thoroughly modern approach to clinical eyecare. The wordmark is made from a simple hill motif to play on the name and the proximity to open countryside of the community the business serves. The brand uses illustration in balance with cleaner design to build a rounded personality.