Hill Eyecare was created from an existing optometrist with a deep history and connection to the local community. They needed a brand that could be their own and show that the practise had moved on without alienating the community around them.
Our brand balances their focus on people along with a commitment and thoroughly modern approach to clinical eyecare. The wordmark is made from a simple hill motif to play on the name and the proximity to open countryside of the community the business serves. The brand uses illustration in balance with cleaner design to build a rounded personality.
"I couldn't be happier with the work Friendhood did to establish us as a brand - I feel ready to grow our business and I know we already stand out in the market"
Friendhood — where design & impact meet.