Hill Eyecare was created from an existing optometrist with a deep history and connection to the local community. They needed a brand that could be their own and show that the practise had moved on without alienating the community around them.
Our brand balances their focus on people along with a commitment and thoroughly modern approach to clinial eyecare. The wordmark is made from a simple hill motif to play on the name and the proximity to nature inherent in a lot of smaller communities. The brand uses illustration in balance with cleaner design to build the whole of personality and offer of Hill Eyecare.
"I couldn't be happier with the work Friendhood did to establish us as a brand - I feel ready to grow our business and I know we already stand out in the market"