Branding for excellence in eyecare & community.

Client
Hill Eyecare

Services
Brand design
Digital
Art direction
Graphic design

Hill Eyecare was created from an existing optometrist with a deep history and connection to the local community. They needed a brand that could be their own and show that the practise had moved on without alienating the community around them.

Our brand balances their focus on people along with a commitment and thoroughly modern approach to clinial eyecare. The wordmark is made from a simple hill motif to play on the name and the proximity to nature inherent in a lot of smaller communities. The brand uses illustration in balance with cleaner design to build the whole of personality and offer of Hill Eyecare.