Connecting disadvantage to people through identity.

Client
Lankelly Chase

Services
Identity
Naming
Motion
Art direction
Graphic design
Editorial

We’re really proud to have worked with Lankelly Chase to create a campaign and sub brand for a series of research around ‘severe and multiple disadvantage’. The two main pieces of research looked at the situation in Scotland through the voices of people with lived experience and another focused around the gendered experience of people in England. 

We created the ‘Connected’ name and ‘New conversations about severe and multiple disadvantage’ line from workshops with stakeholders. A visual concept around the ‘dark matter’ and the fabric that binds us as a society created a strong and impactful brand. We designed all other collateral such as reports and event materials as well as commissioning photographic work that ensured people with lived experience were given agency in how they were presented. The reports have since been cited by government.

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Carrina Gaffney
Communications Manager

"The final outcome has played its part in ensuring this piece of work connects with people who find themselves in vastly different parts of the system and has been universally well received by everyone. We would recommend working with Friendhood especially if you have complex problems that deserve standout designs."

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© Friendhood Ltd  2021