Creating the Story Nation identity for Edinburgh Book Festival.

Client
Edinburgh Book Festival

Services
Identity
Illustration
Digital
Print

The Edinburgh International Book Festival is a distinctive international showcase celebrating the written word, literature and ideas. In 2021 we worked with Story nation, a long-term engagement project of the festival, which brings the Book Festival directly to communities across Scotland.

The Story Nation project aims to bring the spirit of the Book Festival to audiences who, for various reasons, cannot access the physical events. It aims to combat isolation and create rich opportunities for engagement with the written word among vulnerable or unheard communities, enthusing and empowering readers across Scotland.

Working in collaboration, we created an identity for the project that would be used throughout the project, from social media to activity boxes that are sent to hospitals for sick children. The work is rooted in the values of inclusivity, empathy, and joy with bold bright colours and a hand drawn logo. The characters came to life through the idea of community, while physically apart, with organic forms and a playful sense of form.

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© Friendhood Ltd  2021